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She’s clever.  She’s funny.  She’s a video fiend.  And she isn’t afraid to make fun of her own foibles to get a laugh.  Nor is her mother for that matter.  Just watch as the two jest while participating in this mom-skewed American Slang Challenge. It’s pure proof that apples don’t fall far from trees and both ladies are very good sports.


More of a vlogger than a blogger, Jess Sanfilippo has created SHUGGILIPPO as a platform for comedic relief for moms everywhere (including herself).  Her style reminds me a bit of Zoey DeSchanel -- witty, intelligent, dry, and silly.  


No doubt, she’s the mom you “must” invite to the party!  The one, who will definitely keep the conversation going and hysteria flowing as she leads the crowd in ‘parenting, lifestyle and pop culture’ banter that will be talked about for days thereafter.  To miss it would be a crime, just as it would to miss her interview below.  


So don’t.  Take a moment to read about a mom and vlogger who knows how to steal a show in a way that makes every one of her fans glad she did.


What is your full name?

Jess Sanfilippo


Where do you live?

Los Angeles, CA


How many children do you have?

One - an 8 year old son


If you were asked to describe yourself in one word, what would that word be?



What is your personal mantra?

If you can’t laugh at yourself, it’s not worth it.


Do you believe you have a “life’s purpose?” If so, share it.

I do. I believe my life purpose is to provide emotional respite for people through laughter. To give the world a grain of salt to deal with the oftentimes trivial, but overwhelming, parts of life.


Tell us about you and your life.

I’m a YouTube comedian working and raising a millennial family in Los Angeles which is a brand of comedy that practically writes itself.


Finish this sentence, “The best part about being a mom is _____.”

…the excuse to stay silly.


How long have you been blogging for? Do you blog for any group blogs or websites beyond your own?

I’ve been blogging in some shape or form since 2006. I currently also contribute to MomSpark and Cool Mom Tech.


What is the name of your blog? When was it launched?

I started my website, SHUGGILIPPO, back in 2008.


Share with us the significance of the name of your blog to you. How did you come up with it?

SHUGGILIPPO (like “hug a hippo”) is a mash-up of my husband, Steve’s last name (Shugg) and my own (Sanfilippo). It was always a space where I was interested in eventually having the whole family be a part of so it only made sense to me.


What is the primary focus of your blog?

Millennial Parenting/Lifestyle & Pop Culture


What do you hope to accomplish through it?

I hope to become a destination for millennial parents to relate to the daily motions of parenthood these days. And I also want to provide a space where they can check out of their role as mom or dad and enjoy themselves as people with broader interests beyond their responsibilities to their kid(s).


List any awards you have won.

2015 Iris Awards winner for Best Video


Are you a Brand Ambassador and if so, for which companies?

I’m part of the Netflix (#StreamTeam).


Beyond your blog, do you engage in other social media outlets such as Pinterest, Instagram, Twitter, etc.?






What is the one piece of advice you would give to moms who may be interested in beginning a blog?

Pay attention to how the space evolves, make things your own and ignore the rest.


Do you support – either formally or informally – a particular social cause?

After losing my mother-in-law to cancer a few years ago, I’ve dedicated myself to supporting causes that contribute to finding the cure for cancer and offering resources for those affected by cancer, namely Camp Kesem.


When all is said and done, what is the one thing you hope your loved ones and those who knew you remember about you?

I hope my loved ones and anyone who knew me to remember me for being helpful and hilarious.

Suffice-it-to-say, when you need a giggle and a rest from the daily grind of motherhood and madness, let Shuggilippo be your tonic. Jess Sanfilippo will provide a respite and buzz better than any alcoholic beverage available, I assure you. And there are no downsides to this diversion as “laughter” is, after all,  the best medicine, isn’t it?

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