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She Scribes

Kimberly Vetrano Isn’t Just Any Old Scribe


“Life is what happens to you when you are busy making other plans”


Like life, certain blogs erupt between goals.  She Scribes is one of those blogs and author Kimberly Vetrano, one of those mom bloggers who readily admits to this.  It doesn’t hurt that Ms. Vetrano happens to be quite good at optimizing a change in direction, placing her at the top of her blogging game as well as a powerful social media niche and network.


With tons of readers, a vast array of brand ambassadorships and a solid reputation for sound reviews, Kimberly has inscribed her name next to some of the most well-known, widely listened-to, and successful mom bloggers to-date. Unique, award-winning, and unguarded, these are the women that continue to push the mom blogging industry to new levels through the simple act of 'sharing' -- something that comes naturally to them as women and mothers.


“Living” and “blogging” go hand-in-hand, ensuring an endless amount of material to write about and opportunities to consider.  And Kimberly Vetrano sits at the forefront of all of it.  Out of simple and delightful scribblings, arises a admired and beloved scribe!  Enjoy learning more about her and She Scribes in her interview, below.  


What is your full name?

Kimberly Vetrano


What is your personal mantra? 

Everything happens for a reason.


Tell us about your life, including where you live, number of children and anything else you would like to share.

I’m happily married to my best friend. We’ve been together for 20+ years. We have two children. One is in college and the other is a senior in high school. I’m also a “mom” to five cats, a dog and a Goldfish. We live in the suburbs of New York City. Aside from blogging, I also work outside of the home as a teacher’s assistant for a kindergarten program.  


Do you believe you have a “life’s purpose?”  If so, share it. 

I do believe that I have a purpose – but what that purpose is, I have yet to figure out. I still don’t know what I want to be “when I grow up” even though I’m almost 50 years old. I’m sure one day I’ll figure it out. I’m sure it has to do with children, animals and being creative.


Finish this sentence, “The best part about being a mom is________________."



What is the name of your blog?  When was it launched?  

My blog’s name is She Scribes. I used to be a freelance writer. I wanted to start a community to help female freelance writers get their work out into the main stream as well as provide support, help and encouragement. I thought the name She Scribes was fitting. My idea never took off, but I own the rights to the name, She Scribes. So when I started my blog in 2008, I thought that was a great name for my blog since I am a “she” and I love to “scribe”(write).  


What is the primary focus of your blog and what do you hope to accomplish through it?

I don’t consider myself a “niche” blogger, although I am usually grouped in with “mommy bloggers.” My tag line is “A little bit of this, a little bit of that.” That is because I truly enjoy writing about a variety of subjects. I don’t like to limit myself. As far as what I’d like to accomplish, I just like to write. I also love learning about new products, services and business. I also love all the friends I have made (other bloggers) and the fun opportunities blogging has afforded me.


List any awards you have won.

I was named one of Cision’s Top Mom Bloggers in 2014. I’ve also been “Blogger of the Month” on several occasions for various brands that I work with.


Are you a Brand Ambassador and if so, for which companies?

Currently, I’m a brand ambassador for Netflix, Santa Cruz Organic, DeGusta Box, Parragon and PinchME. I’ve worked as a brand ambassador a lot over the years for some pretty awesome companies/brands.


Do you blog for other blogs or sites?

No. Just mine.


Which social media outlet (such as Facebook, Instagram, Twitter, Pinterest, etc) do you find most useful?

To be honest, they all have a lot of benefits to them. Facebook and Instagram seem to be the most successful for me.


What is the one piece of advice you would give to those who may be interested in beginning a blog?

Have patience. Things are not going to happen overnight. You can’t start a blog and expect thousands of subscribers and follower to happen instantly. It takes time to build an online (and offline) presence. You need to take the time to network and establish yourself and to build a reputation. Also, you need to be passionate about what you do. If you want to get into blogging just to make money or to get “stuff,” that is the WRONG reasons. You have to have a true passion for writing and sharing your life and thought with others.


Share the 2-3 blogs that you follow.

To be honest with you, I don’t have time to follow many blogs. It’s not that I don’t want to (I DO!); it’s just that - between my family, blog and working outside of the home - I don’t have time to read blogs like I used to. Even finding the time to read a chapter or two in a book is not always that easy either. I try and read my friend’s blogs as often as I can.


Are you an entrepreneur or professional beyond your blog (and outside of being a mom)?  Please share.

No. I used to have a home business making party favors and promotional products but I got “burned out” and lost my passion for it. It’s been 8 years since I closed my business and there are days I miss and consider starting it up again.


Do you support – either formally or informally – a particular social cause?

I support a variety of causes – most especially ones that benefit animals.


When all is said and done, how do you want to be remembered?

I want to be remembered as someone with a great big heart who loved life, had fun and went out of her way to help others.


In all her humbleness, Kimberly Vetrano deserves a round of applause.  A mom blogger who found her footing while life was happening, She Scribes kicks the doors down daily on behalf of all mom bloggers and the presence we continue to establish within social media and traditional media circles.


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